“The best marketing investment a company can make”

Praise from a satisfied customer …

Case-study writer Steve Slaunwhite says: “Dollar-for-dollar, case studies are the best marketing investment a company can make.”

A case study — also called a success story or a customer story — is powerful because:

A case study is usually written in a journalistic style and includes key quotes from the customer.

It relates the experience of one satisfied customer or client — essentially, ‘Customer X had a serious problem … but solved it by using our product/service.’

Length: Usually one to three pages

Purpose: To promote a product/service, to convince people of its benefits, and to reassure prospects

The typical format is: We had a serious problem, but then we started using this great service (or product), and it has saved us a huge amount of money …

Is this your ‘case study’?
I was/my staff were … spending hours planning and writing up documents … our key work was being neglected … and even then the final drafts were often poorly written and presented, and riddled with errors … we started using a professional copywriter/editor … now we get the work completed in less than half the time … we’ve saved lots of time and lots of money … it has proved hugely cost-effective …

I can research and write a case study for you, write one up from your notes, or polish a first draft that you have prepared. To discuss your project, please phone or email me, or use the contact form below:

Contact form

Ring me at (00353) (0)86 607 4863 or please fill in the form below (your first name is fine):