Website Copywriting / Copyediting

Are you setting up a new website for your business? Or does your current website need refreshing or livening up?

A professional web copywriter can help you to attract visitors and encourage them to do what you want them to do.

The purpose of business website copy is to encourage visitors to take action once they land on your site: to generate sales, leads, customers, and thus profits. Essentially, it’s another form of direct-response advertising.

Note that, strictly speaking, web copy should be distinguished from web content. The purpose of web copy is primarily to persuade people to buy a product or service, or to promote a brand. The purpose of written web content, such as articles and blog posts, is primarily to inform, communicate, entertain, and so on.

The No. 1 essential

Visitors to your site want to know immediately if you offer what they’re searching for. Within a few seconds, they’ll decide whether to stay or move on.

Q. What is the single most important feature of a website that attracts clients?

A. Compelling web copy. Flashy website design is fine and dandy, but it’s the words that convince.

Web copy persuades in two main ways:

  1. It persuades or influences the reader to trust the company or see it as an authority in its area (in, for example, an About page).
  2. It persuades the reader to do something, such as buy a product, enquire about a service or sign up for a newsletter.

What will a web copywriter do for you?

A professional website copywriter (or copyeditor) will make sure to understand your website’s target audience or market and then write compelling copy for your site that leads to action or builds the image you seek to establish.

SwiftWrite will help you update your content or launch a new website, with professionally crafted content.

Web copy editing

To most people, poorly spelt or ungrammatical website content indicates incompetence, at best. SwiftWrite offers a copy editing and proofreading service to ensure maximum accuracy and comprehension.

Quick, free assessment

If you’re not sure about your website content, SwiftWrite will carry out a brief, free assessment, looking not just at the website copy but also at the website structure, keyword optimisation, use of calls to action, etc.

See also:

Struggling to Get that Copy Written for Your New Website?

Planning Your New Website: A Quick Guide

Free Website Check

Get in touch today

Ring +353 (0)86 607 4863

Email davidswiftwrite [at]

Or fill out the contact form below.


A client’s experience

“David managed to greatly reduce my web content, and ensured my website said everything it needed to say in a simple, concise and polished manner. He also gave me fantastic, valuable marketing tips and advice thanks to his wealth of experience and creativity.

“David is a pleasure to deal with and is highly skilled … If you have some written material and feel that it is not up to scratch or not getting the message across or that it lacks quality or professionalism, I highly recommend asking David to help you transform this material into something special that you will be proud of.”

Clodagh Doyle, Managing Director, Placelift, Bray, Co Wicklow

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