Press releases, news stories, news/magazine feature articles

Getting positive coverage in a newspaper is not only free publicity. A news story or feature that draws attention to your product or services raises your credibility because you’ve gained the media’s stamp of approval.

Research shows that most news releases generate a higher return than even expensive, high-powered advertising campaigns.

Most press releases are binned. It’s no use sending out dozens of press releases about ‘our wonderful product’ (unless it really is wonderful and you’ve got a story to spread).

Editors spend about seven seconds reading your headlines and first paragraph. With years of experience in journalism and journalism training, I know how to maximise the chances of making the news.