Getting positive coverage in a newspaper is not only free publicity. A news story or feature that draws attention to your product or services raises your credibility because you’ve gained the media’s stamp of approval.
Research shows that most news releases generate a higher return than even expensive, high-powered advertising campaigns.
Most press releases are binned. It’s no use sending out dozens of press releases about ‘our wonderful product’ (unless it really is wonderful and you’ve got a story to spread).
Editors spend about seven seconds reading your headlines and first paragraph. With years of experience in journalism and journalism training, we know how to maximise the chances of making the news.
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