Why gobbledygook? Why do people speak or write it? In almost all cases that I can think of, it’s because (a) their main aim is not to communicate or (b) they don’t ask: how will I put this so my…
Month: January 2015
Good Writing Saves Money
Poor writing and communication cost millions each year in wasted time and lost business opportunities. In the USA, an estimated 30% of all business writing is produced to clarify or seek clarification of something already written. A study by the…